"Dude, affiliate marketing just has all
these crazy terms like EPC which I have no idea what it means.
Well, John will show me…" "Will show you what EPC means and also be showing you
some examples. Not examples, they're real-life data from my actual affiliates
of my program of what their EPC is actually are. Check it out. So, EPC is a common term that's used in
affiliate marketing. It's a very important term and it's one that a lot
of people look at to determine how effective their marketing is. What it
stands for is earnings per click. Okay, for every click you send to the product,
how much do you earn? And the reason why EPC is such an invoke kind of acronym is
because most advertising, the one metric you have most under your control is how
much you're spending per click. A lot of affiliates are spending money
on advertising on Google, Facebook, YouTube, Twitter, Instagram, Snapchat,
whatever. And the cost per click, the cost you spend per click is very much in your
control. Because on your side, you control how much you're spending on advertising
and you control generally speaking the pre-sale page the
landing page if you're more advanced.
Why is it important to know your EPC though?
Let's say I know that the average earnings per click of an affiliate for a
product I'm promoting. Let's say I'm promoting a… I'm getting solar leads. I'll
have my assistant link it here. There's a playlist I have with some very hidden
videos from my friends Carlos Cruz and Ronnie Sandlin multi-millionaire
affiliates who it's called the Art Of Copywriting. And I'll try to have my
people link it there. If you don't get it there, you can just subscribe to my
channel and you get some free playlists. But solar leads. Let's say I'm
advertising solar leads and I know that most affiliates are earning about 75
cents per click.
Maybe I saw a case study and they're earning 75 cents per
click. As an affiliate, I know I shouldn't be spending much more than 75 cents per
click or else I'm not going to make money, I'm not going to be profitable. So, that's a
number in my control. So, if I earn 75 cents per click on average, if that's
what other affiliates are seeing, I don't want to spend more than this number. It's
a good heuristic to measure your advertising by.
Now, let's go on my
computer and I'll show you some of the EPCs of my my top affiliates for my
program on ClickBank called the super affiliate system. So, I just read aside it.
I'm actually going to show you another great example before I show you my own
EPCs of some CPA offers on the affiliate Network. I just so happen to
have this up. So, this is a CPA network.
And over here you'll see they have top
offers. Okay, they have all the top offers listed. And they also have the EPC. So, I'm
going to zoom in on that. And what we see here is the top offers on the affiliate
network are crypto, paper called, diet, CBD. And you'll see the EPCs which means the
earnings per click. What this network is doing is it's taking the earnings per
click and it's averaging it out amongst their affiliates. Now, you'll see the top
EPC for crypto is $10.23 per click. That's a lot of money.
That being said, it's extremely hard to advertise these offers. Facebook and
Google and YouTube and Instagram and Twitter. None of those networks allow you
to advertise if any of these offers that you see on affiliate.
So, in order to
advertise these offers, you have to be way more creative. And that's way beyond
the scope of what I talk about here. And actually I don't even recommend you do
this sort of affiliate marketing. Because you have to bend some rules or laws to
do it. But that gives you an idea of the high point of EOC's. And you'll see the
EPC's range all the way up. you know, from 10 to 2 dollars. The people that
are advertising these offers also it's more advanced.
They're using landing
pages. So, this isn't actually the cost per click from an ad. This is actually
the earnings per click. They've already gone through a series
of other pages before him. Gets more complicated. Not going to go in to explain
it. So, here are some results from my own program. And you'll see the earnings per
click varies wildly based on what sort of traffic or where that traffic is
coming from. So these are all affiliates that were paid by me last month. And as
you'll see here, affiliates sent over 1 million visits to my my product on
Clickbank last month. And the overall average because I get a lot of spam
traffic, a lot of people send spam traffic was 13 cents EPC. But if you'll
notice, all of the affiliates that are getting sales are getting earnings per
click around somewhere between 2 to 10 dollars. There's some flukes in here
I don't know how this was caused. But in ClickBank they don't call it a
click, they call it a hop. So, it's actually EPH, I guess.
Earnings Per Hop.
And you'll see it says the initial sales amount divided by the hop count. Now, the
reason why affiliates promote my program is because I do very well at monetizing
my traffic. People make a lot of money if they're advertising my program on
ClickBank. And you'll see here for instance, Cypher Street, they sent 5
hundred clicks and they made on average about $6.42 per click.
You'll see nomen sent a thousand clicks. 1,200 and made on average
$3.40 per click. You'll see EVP stud made on average $4.58 per click. So, you get a wide range of things but
they all, you know, then you see fend Dorma sent 5,000 clicks and made
4,000 or an average of buck per click. But he made a lot of sales. So,
you'll see this is some real data from my program and you saw some real data
from another person's program. To give you kind of a makeup of how affiliates,
how much of money, you know, you should be seen per click and just how what it
looks like to help you measure your advertising.
Oh, man. That's complicated
stuff. EPC is one of those technical
affiliate terms. Now, if you really want to get into this industry, first off, I
suggest to go through some of my playlists. I have some really Cuddy
affiliate marketing stuff. And particularly, look up my videos with
Carlos Cruz in them. Or just join my training course. If you're trying to get
this deep in affiliate marketing i really suggest join my training course.
But subscribe to the channel first and hit that notification bell so you can
see future videos i'll be releasing on affiliate marketing.
And please leave a
comment to let me know if there's any other topics you'd like me address with
in affiliate marketing. Had a lot of knowledge packed us here. Did a lot of
marketing and i can help you guys out. See you soon..